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Aggretsuko also get three animated adaptations by Fanworks, one aired on TBS and the later two were released officially on Netflix. is a Japanese company that creates a range of designs and characters and sells and licenses various products branded with these characters. The Hello Kitty ® 50 th Anniversary Little Playmate and 16 Oz Can join Igloo’s previously released Sanrio collection of Playmate coolers, softside cooler bags, drinkware and ice blocks that can be purchased on igloocoolers. And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50 th anniversary, and bring our beloved character to life on a limited-edition cooler and drinkware,” said Jill Koch, Senior Vice President of Marketing, Brand Management and Creative at Sanrio, Inc.

For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup; however, the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989.

These Japanese animation wizards are the masterminds behind the most super Kawaii characters that have successfully stolen a piece of our hearts. That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.

The popular feline whose mouth is usually invisible has had both peaks and drops in sales over the years but always has been the highest contributor to Sanrio's sales. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. In 2006, Sanrio announced they're going to do feature-length films again when they announced they were making 2 new movies: Nezumi Monogatari: George To Gerald no Bouken ( Mouse Story: George and Gerald's Adventure), about mice living together, and Cinnamoroll: The Movie, about the character Cinnamoroll. Since 1986 Sanrio has held the annual Sanrio Character Ranking poll where fans can vote on their favorite characters. Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi.Sanrio began its involvement in the production of TV and direct-to-video animation during the late 1980s and early 1990s, starting with the US-made Hello Kitty's Furry Tale Theater in 1987. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks.

Sanrio is best known for its flagship character, Hello Kitty, who has become a pop culture icon and has appeared on everything from school supplies to apparel and even amusement park rides.Sanrio's best-known character is Hello Kitty, a white cat with red bow and no mouth; she remains one of the most successful marketing brands in the world. Some of Sanrio's other popular characters are Charmmy Kitty (Hello Kitty's pet cat), Kuromi (My Melody's rival) and Corocorokururin, who is a hamster. Sanrio ® is the global lifestyle brand best known for Hello Kitty ® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles. In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles.