La Riche Directions Poppy Red Semi-Permanent Hair Colour 88ml by La Riche by La Riche Directions

Product Information

For the best and brightest results ensure you bleach your hair to at least level 9 or 10 (Nearly White) before applying any dye. With so many different colours to choose from, this may become the start of your hair dying experience!

Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too. This dye is best when used on light, bleached blonde hair for the most vibrant results - when applied to unbleached hair, the colour will be much more subtle. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair. If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag.

Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.

Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). You should avoid swimming in chlorinated water, most harsh chemicals run the risk of washing out your newly dyed hair quickly and causing your hair to become less vibrant.It will come off skin with a flannel, soap and elbow grease but you don’t really want to be trying that when you’re going out that night. Although it did fade to a pinky-red almost straight after the first wash, it kind of annoyed me having people say 'Ooh pink hair! Before I applied the dye it had reached about the same stage of fade-out as it had on this picture of me from New Years Eve. Any red hair enthusiast will tell you it’s one of the most difficult colours to achieve and maintain and finding a dye that gets you the exact shade you’ve been dreaming of can be quite the struggle.